Augmenting reality: fusing consumers' experiences and interactions with immersive technologies in physical retail settings
نویسندگان
چکیده
منابع مشابه
Augmenting Museum Experiences with Mixed Reality
Current Mixed Reality experiences focus primarily on training, design and entertainment. This paper presents a very different application, scientific virtualization and its use in informal education. Specifically, we describe a case study that extends an existing museum dinosaur exhibit to include an encounter with ancient sea life. The real world assets and environment are augmented and, in so...
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ژورنال
عنوان ژورنال: International Journal of Technology Marketing
سال: 2019
ISSN: 1741-878X,1741-8798
DOI: 10.1504/ijtmkt.2019.104592